A naturally sweeter California navel orange
Thanks to thousands of willing tasters and years of technical research, California navel oranges today are harvested to a higher standard of quality.
In 2012 California navel orange maturity standards were revised for the first time since being initiated in 1915. The tastier navel orange is the result of seven years of consumer research that balances sugar and acid differently, resulting in The California Standard™. This new standard requires all California navel orange growers to field-test their fruit to be sure it meets the sweetness requirement.
Tacos to brownies and everything in between
Meet a California citrus grower
Familyfarmfresh.com. A CSA (Community Supported Agriculture) in Ivanhoe, in the heart of California’s citrus belt. Meet Bob McKellar, farmer and entrepreneur, and the farmers that make his
Rather than Florida, you may be thinking … In fact California’s family-owned orange groves provide nearly 80% of all the fresh oranges produced in the United States.
Why the focus on California oranges?
Over 80% of Florida’s citrus crop is processed into juice.
California Citrus Mutual, which took the lead on The California Standard™ research, represents 75% of California’s 273,000-acre, $2.5 billion citrus industry.